Inbound vs Outbound Marketing
Inbound marketing focuses on being found by potential leads instead of searching for customers Traditional marketing methods such as paid TV ads, direct mailings, cold calling and trade shows are costly. Inbound Marketing is not only effective and less expensive but the results are better tracked. 1. Search Engine Optimization The primary way that inbound […]
Why Your Business Should Get Social!
Social Media is Here to Stay Avoiding social media is the single biggest mistake for a business to make in today’s world. It’s something important enough that it could take your business to the next level and reach customers beyond your current geographical boundaries. Many businesses have a misconception that social media isn’t worth their […]
How to Make Your Video Go Viral
Everyone who is involved with video marketing hopes that they will go viral. While there’s no way to predict which videos become an online sensation, what you can do is analyse characteristics of viral videos. You can use the same tactics and increase your chances of having your own video go viral with these 5 […]
Are you looking to increase your online presence?
Companies looking to make a presence on the internet need to develop an understanding for several basic marketing methods. Not everyone can be an internet guru. For the folks with plenty of drive but limited knowledge of creating an online presence the following will be a basic guide to getting you started. SEO optimisation is […]
Optimizing your Landing Page Form Fields for Conversion
Are you generating leads? Do you want to? Have you optimized your landing page with all the best practices we have been writing about here in our blog? Are you wondering if there’s anything else? Of course there is! While not the sexiest part of your landing page by any stretch of the imagination, […]
What Is Inbound Marketing And Will It Help Me?
Inbound marketing is a shift in the paradigm away from interruption based marketing such as cold calling, flyers, postcards, radio or TV ads, to a form of content marketing where a company uses channels such as blogs, whitepapers, social media, search engine optimization, and e-newsletters. It is also often referred to as “permission based marketing”. The Inbound Marketing […]
How to Start Blogging in 8 Easy Steps
If you’re wondering how to start blogging, here’s a quick primer to getting you up and running in 8 easy steps! 1. Technical Setup: Why WordPress? We recommend WordPress – a free and open source blogging platform used by more than 60 million websites. It’s easy to use, yet feature rich and highly customisable. There are a […]
Google Places vs. Google+ Local Business Pages
Google Places vs. Google+ Local Business Pages: What’s the Same Before diving into the differences between these three terms, it helps to know what’s the same. A few things that fall into this category include: Business Information: Your general business information – name, description, location, hours and content information – is going to be the […]
7 Reasons Your Small Business Should Use Social Media
Have you put any thought into taking your social media strategy to the next level in order to help your business, promote your products, and increase revenue? While you may be a bit behind the competition, it is never too late to get started. If you don’t believe in the benefits of social media for […]
WordPress Post by Email – Shortcodes
Shortcodes Special shortcodes can be embedded in your email to configure various aspects of the published post: [category x,y,z] [excerpt]some excerpt[/excerpt] [tags x,y,z] [delay +1 hour] [comments on | off] [status publish | pending | draft | private] [password secret-password] [slug some-url-name] [title Your post title] [end] – everything after this shortcode is ignored (i.e. […]