Getting your website to appear high in the search results of the major search engines is critical to business visibility. If you’re not on the first page of results for customers search terms, then you’re out of the game!

There are many aspects Key areas of focus when striving to improve your search ranking include:

Keyword and Competitor Research

Identify the exact words people will type in Google to find not just your website, but also your competitors. You can gain valuable information by communicating with your customers directly, but it’s specialised analytics tools that will gain the real insights. Google Analytics are a great place to start, but be sure to move quickly to identify the most frequently searched keywords at which your online competitors are the weakest.

Optimise Page Content

Utilise your keyword research to structure your page content for maximum impact. If you are creating content directly within WordPress, consider leveraging one of the many SEO plugins to optimise content creation on the fly. There are also a number of offline tools to assist, and professional copyrighters who understand the best way to optimise your page, post and article content for bet effect.

Site Structure

There are a whole range of factors concerning your website’s structure and coding that hugely influence search engine rankings. There is a whole article to be written on this point alone, but if you do nothing else – make sure your site has a published sitemap for the bots to crawl.

Link-backs

Having large numbers of high quality links pointing to your website is crucial when Googles decide how to rank you. Social Media sites, public and industry specific directories, blog posts (and linkbacks/trackbacks) can have a significant effect on SEO results.

If you’re looking for more information on any of these topics please check out some of our articles, and if you need help in any of these areas get in contact with us – we’d love to help you gain More Visibility, More Customers, More Sales & More Profit!